With technology booming and us marketers having to be even more creative with ad content and media, this is just one of a list of infinite possibilities of connecting a brand to the consumer. The #MoreMusic campaign lives on in rotation the week after the awards show, when the Imagine Dragons album is set for release. Why It’s Hot: What better audience to try to sell your new album to than viewers watching the biggest night in music? Imagine Dragons and Target made history with the first ever live ad to air in real-time during the Grammys. In addition, fans are also able to unlock bonus content on Twitter by joining the conversation with #MoreMusic. #MoreMusic literally gives fans more music: During the Grammys broadcast, viewers were treated to an additional live performance during a commercial break, and fans will get exclusive bonus tracks when they purchase the album from Target. Target’s VP of Marketing said the #MoreMusic campaign, launched this past week on the night of the Grammy Awards, gives the fans just what they want when watching the awards show: more music! In doing so, the campaign promotes the retailer’s exclusive release of the deluxe edition of the band’s upcoming album.
Rather than opt for a traditional 30-second spot, the brand pooled eight 30-second media buys into a single four-minute commercial: A commercial break turned into a live performance by rock group Imagine Dragons. Thu JESCH SUR ALZETTE Rockhal (Luxembourg) Sat JMILTON KEYNES Stadium MKĬompare & Buy Imagine Dragons Tickets at took a different approach to its Grammys advertising this year. Mon MaPHOENIX Arizona - Footprint Center (Former Phoenix Suns Arena) (USA) Sat PRAGUE Letnany Airport (Czech Republic) Sat MaLOS ANGELES California - Staples Center (USA) Wed MaPORTLAND Oregon - Moda Center at the Rose Quarter (USA) Executive Produced by Rick Rubin, the new album features the singles 'Wrecked,' 'Follow You' and 'Cutthroat,' and explores themes such as love, faith, pain, passion and loss. Mon MaSEATTLE Washington - Climate Pledge Arena (USA) Mercury - Act 1 is the fifth studio album from Imagine Dragons, the best-selling rock band of the last decade. Wed MaBOISE Idaho - ExtraMile Arena (USA)įri MaVANCOUVER British Columbia - Rogers Arena (Canada) Sun FebruMINNEAPOLIS Minnesota - Target Center (USA) Wed FebruST LOUIS Missouri - Enterprise Center (USA)įri FebruMILWAUKEE Wisconsin - Fiserv Forum (USA) Mon FebruINDIANAPOLIS Indiana - Bankers Life Fieldhouse (USA) Sat FebruPITTSBURGH Pennsylvania - PPG Paints Arena (USA) Wed FebruMONTREAL Quebec - Bell Centre (Canada)
Sat FebruCOLUMBIA South Carolina - Colonial Life Arena (USA) Thu FebruRALEIGH North Carolina - PNC Arena (USA) Tue FebruJACKSONVILLE Florida - VyStar Veterans Memorial Arena (USA) Imagine Dragons Upcoming Tour Dates are as follows Sun FebruMIAMI Florida - FTX Arena (Former American Airlines Arena) (USA) It was preceded by three singles Follow You, Cutthroat, and Wrecked. The Grammy Award-winning band released their fifth studio album, 'Mercury - Act 1', in September.
Tickets for those concerts are already on sale. The trek will get underway in North America early in 2022, kicking off in Miami on February 6. Tickets go on general sale at 9am GMT/10am CET on November 19. They've also added gigs in Prague and Luxembourg to the run. Imagine Dragons - Mercury Act 1 (Target Exclusive, CD) Shop all Universal Music Group. The pop-rock group will take over Stadium MK on June 18 as part of the UK and European leg of their Mercury World Tour. Imagine Dragons have announced a huge show in Milton Keynes.